2018-2019 Undergraduate Catalogue Archived Catalogue
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COM 438 - Integrated Marketing Communication: Event Design Credit Hours: 3
Prerequisite: A grade of “B” or above in COM 200 , and COM 334 or COM 338 , or permission of instructor. Restricted to COM majors. Focuses on designing events and integrated marketing communication (IMC) strategies in specific contexts such as conferences, professional meetings, celebratory events, and programs for community outreach. Students will work with clients to research, plan, execute, and evaluate events and their communicative impact in an applied learning environment.
Click here for the Fall 2024 Class Schedule.
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