Dec 13, 2018  
CURRENT 2018-2019 Undergraduate Catalogue 
    
CURRENT 2018-2019 Undergraduate Catalogue

COM 438 - Integrated Marketing Communication: Event Design

Credit Hours: 3
Prerequisite: A grade of “B” or above in COM 200 , and COM 334  or COM 338 , or permission of instructor. Restricted to COM majors. Focuses on designing events and integrated marketing communication (IMC) strategies in specific contexts such as conferences, professional meetings, celebratory events, and programs for community outreach. Students will work with clients to research, plan, execute, and evaluate events and their communicative impact in an applied learning environment.


Click here for the Fall 2018 Class Schedule

Click here for the Spring 2019 Class Schedule