Sep 24, 2020  
2018-2019 Undergraduate Catalogue 
2018-2019 Undergraduate Catalogue Archived Catalogue

COM 334 - Integrated Marketing Communication: Message Design

Credit Hours: 3
Prerequisites: A grade of ‘B’ or above in COM 200  and COM 231 . Corequisite or prerequisite: COM 232 , or permission of instructor. Restricted to COM majors. Focuses on the construction and analysis of persuasive strategic messages in integrated marketing communication (IMC) contexts using communication and rhetorical theory. Types of messages include written, visual, non-verbal, and aural.

Click here for the Fall 2020 Class Schedule.