COM 334 - Integrated Marketing Communication: Message Design Credit Hours: 3
Prerequisites: A grade of ‘B’ or above in COM 200 and COM 231 . Corequisite or prerequisite: COM 232 , or permission of instructor. Restricted to COM majors. Focuses on the construction and analysis of persuasive strategic messages in integrated marketing communication (IMC) contexts using communication and rhetorical theory. Types of messages include written, visual, non-verbal, and aural.
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