Dec 13, 2018  
CURRENT 2018-2019 Undergraduate Catalogue 
    
CURRENT 2018-2019 Undergraduate Catalogue

COM 334 - Integrated Marketing Communication: Message Design

Credit Hours: 3
Prerequisites: A grade of ‘B’ or above in COM 200  and COM 231 . Corequisite or prerequisite: COM 232 , or permission of instructor. Restricted to COM majors. Focuses on the construction and analysis of persuasive strategic messages in integrated marketing communication (IMC) contexts using communication and rhetorical theory. Types of messages include written, visual, non-verbal, and aural.


Click here for the Fall 2018 Class Schedule

Click here for the Spring 2019 Class Schedule