2017-2018 Graduate Catalogue Archived Catalogue
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MBA 542 - Marketing Credits: 3
An introduction to the principles of marketing and basic marketing methods and tools needed to make effective marketing decisions. Lectures and projects regarding new product development, customer relationship management, and other key marketing concepts will expose students to marketing principles and require them to formulate marketing tactics and strategies.
Repeat Policy:
Course may only be taken once for credit
Click here for the Fall 2024 Class Schedule.
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