2017-2018 Undergraduate Catalogue Archived Catalogue
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MKT 440 - Marketing Analytics Credits: 3
Prerequisites: MKT 340 and admission to Cameron School of Business. Focuses on the role of evidence-based data in decision-making and how to leverage data as a strategic asset. Emphasis on the predictive potential of data by translating vast amounts of complex data into manageable information in order to make sound decisions. The effective use of marketing metrics offers insights into customer preferences and trends and allows for the detection of patterns, the making of new associations, and the acquisition of a deeper understanding of customers.
Click here for the Fall 2024 Class Schedule.
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