Apr 24, 2024  
2017-2018 Undergraduate Catalogue 
    
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2017-2018 Undergraduate Catalogue Archived Catalogue

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MKT 447 - Services Marketing

Credits: 3
Prerequisite: MKT 340  and admission to Cameron School of Business. A study of the marketing of services with emphasis on the distinctions that exist between marketing intangibles and tangible products. The managerial implications and strategies available in services marketing are also examined.


Click here for the Fall 2024 Class Schedule.



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