Apr 23, 2024  
2017-2018 Undergraduate Catalogue 
    
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2017-2018 Undergraduate Catalogue Archived Catalogue

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MKT 445 - Marketing Strategy

Credits: 3
Prerequisite: MKT 343 , senior standing and completion of an additional 9 hours of upper division marketing courses. Concepts of Demand Analysis, formulating marketing strategy, establishing policies and procedures, coordinating marketing action, and evaluating performance.


Click here for the Fall 2024 Class Schedule.



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