Apr 19, 2024  
2017-2018 Undergraduate Catalogue 
    
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2017-2018 Undergraduate Catalogue Archived Catalogue

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MKT 349 - Consumer Behavior

Credits: 3
Prerequisite: MKT 340  and admission to Cameron School of Business. Behavioral science concepts and principles and how they contribute to effective and efficient marketing activities from the perspective of the consumer, marketer and public policy maker.


Click here for the Fall 2024 Class Schedule.



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