Apr 25, 2024  
2017-2018 Undergraduate Catalogue 
    
2017-2018 Undergraduate Catalogue Archived Catalogue

MKT 346 - Retail Management

Credits: 3
Prerequisite: MKT 340  and admission to Cameron School of Business. Examination of the principles and methods of retailing. Study of social, political, ethical, and economic environments. Emphasis on market segmentation, merchandising, and managerial control.


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