May 15, 2021  
2017-2018 Undergraduate Catalogue 
2017-2018 Undergraduate Catalogue Archived Catalogue

MKT 340 - Principles of Marketing

Credits: 3
Prerequisite: Junior standing or admission to the Cameron School of Business. Introduction to the concepts, activities and decisions that relate to the marketing function in domestic and international business. Focus on development and implementation of marketing strategies through the use of marketing mix variables of product, price, distribution, and promotion.

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