Apr 23, 2024  
2017-2018 Undergraduate Catalogue 
    
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2017-2018 Undergraduate Catalogue Archived Catalogue

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INB 442 - International Marketing

Credits: 3
(MKT 442 ) Prerequisite: INB 300  and MKT 340  and admission to Cameron School of Business. Focus is on the special framework in which international marketing is conducted. Influence of international institutions, culture, stage of economic development, geography and demography are covered. Emphasis on multinational marketing problems and opportunities in an ever-changing world.


Click here for the Fall 2024 Class Schedule.



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