Mar 29, 2024  
2017-2018 Undergraduate Catalogue 
    
2017-2018 Undergraduate Catalogue Archived Catalogue

COM 436 - Case Studies in IMC/PR/ADV

Credits: 3
Prerequisite: COM 334 or COM 338 or consent of instructor. Restricted to PCOM or COM majors who have met course pre-requisites. Analysis of current cases in integrated marketing communication, public relations and advertising through the application of relevant theories, principles, and concepts in order to refine problem-solving and decision-making skills.Partially satisfies University Studies IV: Building Competencies/Writing Intensive.


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