Mar 28, 2024  
2015-2016 Graduate Catalogue 
    
2015-2016 Graduate Catalogue Archived Catalogue

MBA 540 - Marketing Decision Making I

Credits: 2
(BUS 540)  An introduction to the principles of marketing and basic marketing methods and tools needed to make effective marketing decisions. Lectures and projects regarding new product development, customer relationship management, and other key marketing concepts will expose students to marketing principles and require them to formulate marketing tactics and strategies.


Click here for the Spring 2024 Class Schedule.