2015-2016 Undergraduate Catalogue Archived Catalogue
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MKT 343 - Marketing Intelligence and Communication Credits: 3
Prerequisite: MKT 340 and a grade of C- or better in QMM 280 and admission to Cameron School of Business. Analysis/interpretation of data and communication of findings to allow for effective marketing decision making. Emphasis on the use of qualitative and quantitative data from large internal and external databases with interpretive results communicated in the form of business letters and internal memorandums. Partially satisfies University Studies IV: Building Competencies/Writing Intensive.
Click here for the Fall 2024 Class Schedule.
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