May 31, 2020  
2015-2016 Undergraduate Catalogue 
    
2015-2016 Undergraduate Catalogue Archived Catalogue

INB 442 - International Marketing

Credits: 3
(MKT 442 ) Prerequisite: INB 300  and MKT 340  and admission to Cameron School of Business. Focus is on the special framework in which international marketing is conducted. Influence of international institutions, culture, stage of economic development, geography and demography are covered. Emphasis on multinational marketing problems and opportunities in an ever-changing world.


Click here for the Spring 2020 Class Schedule.