2013-14 Undergraduate Catalogue Archived Catalogue
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COM 431 - Integrated Marketing Communications IICredits: 3
Prerequisite: A grade of ‘B’ or above in COM 200 , and COM 231 . Restricted to COM majors. Application of theoretical approaches to IMC while advancing practical knowledge of IMC strategies and tactics. Students will function on a project team and as project manageres for on-campus and off-campus clients. Partially satisfies University Studies IV: Building Competencies/Writing Intensive. Satisfies University Studies V: Explorations Beyond the Classroom.
Click here for the Fall 2024 Class Schedule.
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